Theorie Purple Sage Brightening Shampoo is professionally formulated to brighten and restore beautiful tones to blonde and silver hair. The exclusive formulation contains Keratin to seal pores and reverse damage. Grapeseed Oil and Helichrysum extract revitalise hair texture, smooth away frizz and restore bounce and resilience. Blonde and silver hair is stronger, smoother and full of dazzling radiance.

Discover gloriously gorgeous, radiantly smooth hair with Theorie Marula Oil Transforming Shampoo. Delicately cleanse impurities, excess oil and product build-up from the hair while beautifying with the power of marula oil and sage, a plant rich in vitamins and antioxidants. Frizz is sealed with moisture to transform dry, frizzy hair into soft, smooth silk full of style.

Rejuvenate, smooth and moisturise hair with this dual-botanical conditioner powered by marula oil and argan oil. Theorie Marula and Argan Travel Set is a smoothing and rejuvenating shampoo and conditioner, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.

Rejuvenate, smooth and moisturise hair with this dual-botanical shampoo powered by marula oil and argan oil. Theorie Marula and Argan Shampoo is a smoothing and rejuvenating, sulphate-free shampoo, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.

Rejuvenate, smooth and moisturise hair with this dual-botanical conditioner powered by marula oil and argan oil. Theorie Marula and Argan Conditioner is a smoothing and rejuvenating conditioner, ideal for dehydrated, distressed and over-processed hair. Hair is enriched with nourishing argan, marula, sage and grapeseed oils. A specialised blend of antioxidants and moisturising fatty acids, as well as fortifying keratin, protects hair from future breakage and encourages brilliant shine.

The inherent benefits of pure helichrysum extract work powerfully in this exclusive Theorie Helichrysum Nourishing Conditioner formula that conditions, detangles and hydrates. Ideally suited to nourish dry, brittle tresses suffering from the effects of excessive heat, over-processing or environmental factors, this gentle but effective mixture deeply penetrates the hair shaft to deliver extreme moisture while leaving behind a magnificent shine.

Argan Oil Ultimate Reform Shampoo harnesses the true power of Argan oil, providing moisture and smoothness to distressed, lacklustre hair while delicately removing impurities.

Enhanced with frankincense and grapeseed oils, this exclusive blend works to reform and help restrain further decline while maximising shine. After the first use, hair is resilient and luminous.

Packed with nutrients, this enriching conditioner uses Theorie's advanced oxygen-infused technology to harness the true power of Argan Oil. Provides moisture that instantly penetrates deep down into the hair shaft, creating radiant shine and softness while strengthening your follicles. Embodied with an exclusive blend of natural Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins found within Argan Oil.

Hydrate and refresh hair with Theorie Amber Rose Hydrating Travel Pack. This irresistibly scented shampoo and conditioner are boosted by naturally antiseptic rose flower extract, vitamin-rich sage essential oil, strengthening keratin protein and moisturising hyaluronic acid. A bloom-forward duo powered by Theories proprietary amino complex, designed to replenish essential proteins and nutrients to strengthen and protect hair. Great for refreshing normal to dry hair, especially over-processed hair.

2 in 1 leave-in spray to cleanse, nourish and protect the scalp and hair from external factors, for daily use anti-thinning and anti-dandruff. It removes toxins and encourages the hair regrowth, keeping the scalp nourished and protected from pollutants.

For cleansing, detoxifying and stimulating the hair and scalp. It removes all the environmental residues and reinvigorates the hair. It contains Marine Bamboo, an algae that penetrates deep into the hair, repairing damage, rebuilding and nourishing with repeated application hair is reinforced and stronger.

For cleansing, detoxifying and stimulating the hair and scalp. It removes all the environmental residues and reinvigorates the hair. It contains Sea Keratin, an algae that has proven amazing results on chemically treated and coloured hair. It greatly reduces the damage and provides a repairing effect.

For hydrating, moisturizing and reinforcing the hair structure, while improving elasticity and maintaining the correct pH level. It contains Marine Bamboo, an algae that penetrates deep into the hair, repairing damage, rebuilding and nourishing with repeated application hair is reinforced and stronger.

For hydrating, moisturizing and reinforcing the hair structure, while improving elasticity and maintaining the correct pH level. It contains Sea Keratin, an algae that has proven amazing results on chemically treated and coloured hair. It greatly reduces the damage and provides a repairing effect.

Scientifically formulated leave-in serum for stimulating and rejuvenating the hair follicles and encouraging the blood flow. Apply in the morning after the tonic spray. Massage on the affected/bald areas of the scalp and leave in. Apply again before going to bed.

The ultimate thirst trap, designed to leave dry hair quenched. Go beyond hydration with this masque ticks all the boxes. A powerfully hydrating masque that leaves your hair feeling softer, smoother, and healthier. Perfect for hair that's thirsty for repair or just wants a pick-me-up.

Indulge in the ultimate thirst-quenching experience of the Super Soaker Smoothing Masque 250ml. With its expert-infused minimalistic formula and a potent blend of nourishing ingredients, including hydrating agents and botanical extracts, this masque drenches your strands with intense moisture.

Discover the enchantment of our Smooth Service Shampoo 300ml, a perfect blend of art and science.

A deeply-moisturizing shampoo that smooths while making hair feel softer and stronger. Get a build-up free clean that smooths and nourishes your hair after just one use. Hair looks healthier, softer, and shiner.

Crafted with expert simplicity, this seductive formula leaves no trace of impurities or build-up. With a minimalist formulation of just 16 ingredients, it offers a clean, build-up-free shine and irresistibly soft hair. Surrender to the captivating transformation as your locks become a masterpiece of beauty.

Whether you're preening post-gym or on jet-setting adventures, Qiqi's mini travel kit means you never have to miss your favorites. The deeply-moisturizing Smooth Service Shampoo, the prime shine giver Hydration Fixation Conditioner, and the ultimate botanical blend Super Soaker Smoothing Masque are all in attendance. So your hair can always look and feel its strongest and softest - no matter where you are and where you're going.

This multi-purpose spray not only helps to smooth hair but leaves it looking healthier and shinier than before. Repair and protect your hair from future heat or environmental damage with our Heat-Activated formula. Protects up to 230C degrees. Guard against humidity and keep your hair looking fresher longer without constant touch-ups. The Porosity Play Spray is all you need for flawless just-out-of-the-salon hair.

Quench your thirst with industry-leading technology for immense hydration. Hydration Fixation Conditioner repairs and strengthens, giving you healthier looking hair.

Simplicity and quality are at the base of our formula, and with just 20 ingredients, our Hydration Fixation Conditioner is a transcendent elixir that quenches the deepest thirst of all hair types, as it repairs and strengthens, unveiling a vision of healthier-looking hair that exceeds your wildest dreams.

This creamy deep conditioning treatment restores essential moisture to dry, damaged, or over-processed curls. Our unique combination of reparative proteins and a rich blend of natural oils (Macadamia, Sunflower, Olive and Argan) allows for maximum moisture replenishment and instant detangling. Quenched from within, hair regains softness, elasticity, and shine. Curls look better-defined and less prone to breakage or frizz.

This creamy deep conditioning treatment restores essential moisture to dry, damaged, or over-processed curls. Our unique combination of reparative proteins and a rich blend of natural oils (Macadamia, Sunflower, Olive, and Argan) allows for maximum moisture replenishment and instant detangling. Quenched from within, hair regains softness, elasticity, and shine. Curls look better-defined and less prone to breakage or frizz.

Our luxurious oil-based formula gently cleanses while restoring essential moisture to dry or damaged curls.

Ultra-Nourishing Cleansing Oil mimics hair's natural oils to replenish essential moisture, as it removes dirt and build-up. Its sulfate-free formula helps nourish, rebuild, and protect curls in need of repair.

The result: supple, springy curls with healthy strength.

Ouidad Tone It Away Purple Shampoo is a sulfate-free, moisturizing formula that gently cleanses while also neutralizing brassy or unwanted yellow tones in between salon visits. Violet and orchid extracts prolong the life of your color by enhancing all highlighted, gray and lifted tones. Infused with cica, rice water, and quinoa protein to help strengthen strands, repair damage caused by heat styling and coloring and moisturize curls without weighing them down.

This deeply nourishing and luxurious treatment enhances the color and tone of your curls between salon visits.

Ouidad Curl Tone Anti-Brass Conditioning Mask is a deeply nourishing and luxurious treatment that works to strengthen curls and neutralize brassy tones between salon visits. This silicone-free mask is perfect for blondes, brunettes with highlights, or gray colors to neutralize any unwanted yellow tones. Formulated to deep condition curls to help repair damage caused by hair color with nourishing ingredients like coconut and avocado oils, shea butter, and vitamin E. Violet and orchid extracts enhance all highlights and lifted tones, while rice water also helps to strengthen strands

The miracle treatment for curls! Ouidad Advanced Climate Control Curl Miracle Hair Treatment is a silicone-free, anti-frizz treatment which provides immediate frizz reduction. Enjoy glass-like curls which last up to 3 shampoos when used in conjunction with Advanced Climate Control Defrizzing Shampoo and Conditioner. Shield against humidity with long-lasting frizz control - no heat required. Strengthen, moisturise and protect hair, leaving curls soft, glossy and healthy-looking. Heat protection up to 232 C. Free from silicones, parabens, sulphates, mineral oil, phthalates and petroleum.

In 1984, Ouidad Wise opened the first hairdressing salon in New York City dedicated to curls. From behind the chair to fashion shows, Ouidad Wise was determined to empower others to "let curls be curls". A signature product line soon followed and now Ouidad (pronounced: wee-dahd) excels globally in curl-specific hair care. With a customised, professional salon-quality approach to curl care, Ouidad products are formulated for every curl type - from loose curls and waves to spirals, tight curls and coils. Ouidad, the curl experts since 1984.

Our Curl Immersion No-Lather Coconut Cream Cleansing Conditioner is formulated to nourish curls, not strip their moisture. This creamy no-lather co-wash infuses drier curls with natural oils and essential fatty acids to help strengthen strands while you cleanse. Formulated with a blend of lightweight oils including Coconut Oil to deeply hydrate, Abyssinian Oil for manageability and strength, Rosemary Oil to stimulate scalp circulation, and Sage Oil to remove scalp impurities, it's perfect for luxe conditioning and hydration.