The inherent benefits of pure helichrysum extract work powerfully in this exclusive Theorie Helichrysum Nourishing Conditioner formula that conditions, detangles and hydrates. Ideally suited to nourish dry, brittle tresses suffering from the effects of excessive heat, over-processing or environmental factors, this gentle but effective mixture deeply penetrates the hair shaft to deliver extreme moisture while leaving behind a magnificent shine.

Renews and nourishes dry, brittle hair. Infused with helichrysum extract designed to deeply penetrate the hair shaft, moisturise and restore as well as deeply condition, detangle and hydrate.

Infuses hair with antioxidant vitamin E & fatty acids, restoring softness, strength & shine to damaged strands. Locks in moisture to rejuvenate hair within while it blocks external moisture.

Argan Oil Ultimate Reform Shampoo harnesses the true power of Argan oil, providing moisture and smoothness to distressed, lacklustre hair while delicately removing impurities.

Enhanced with frankincense and grapeseed oils, this exclusive blend works to reform and help restrain further decline while maximising shine. After the first use, hair is resilient and luminous.

Packed with nutrients, this enriching conditioner uses Theorie's advanced oxygen-infused technology to harness the true power of Argan Oil. Provides moisture that instantly penetrates deep down into the hair shaft, creating radiant shine and softness while strengthening your follicles. Embodied with an exclusive blend of natural Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins found within Argan Oil.

Packed with nutrients, this vitamin-enriched collection uses Theorie's advanced oxygen-infused technology to harness the true power of Argan Oil. Provides deep-down moisture and a lustrous shine. Theorie's exclusive blend is rich in natural Vitamin E, Omega 6, polyunsaturated fatty acids and silk proteins, all functioning together to create better hair by removing damaging impurities and protecting your tresses.

Free of parabens.
Safe for colour and keratin treated hair.

Hydrate and refresh hair with Theorie Amber Rose Hydrating Travel Pack. This irresistibly scented shampoo and conditioner are boosted by naturally antiseptic rose flower extract, vitamin-rich sage essential oil, strengthening keratin protein and moisturising hyaluronic acid. A bloom-forward duo powered by Theories proprietary amino complex, designed to replenish essential proteins and nutrients to strengthen and protect hair. Great for refreshing normal to dry hair, especially over-processed hair.

Professional salon travel model. Silver Bullet Mini Hair Straightener has everything you need for styling perfection on-the-go. With friction-free, ceramic plates for a smooth, shiny look, the mini hair straightener heats to 204C making it ideal for all hair types. Ionic technology to promote silkier, smoother hair while eliminating frizz and fly-aways.

Silver Bullet Baby Travel Hair Dryer White is a teeny tiny hair dryer with almighty power. This incredibly compact, light and travel-friendly hair dryer has a powerful airflow and 2 speed/2 heat settings for every hair type. Dual voltage for worldwide use, the Silver Bullet Baby Travel Hair Dryer is a styling superstar for on the go.

Silver Bullet Baby Travel Hair Dryer Purple is a teeny tiny hair dryer with almighty power. This incredibly compact, light and travel-friendly hair dryer has a powerful airflow and 2 speed/2 heat settings for every hair type. Dual voltage for worldwide use, the Silver Bullet Baby Travel Hair Dryer is a styling superstar for on the go.

Silver Bullet Baby Travel Hair Dryer is a teeny tiny hair dryer with almighty power. This incredibly compact, light and travel-friendly hair dryer has a powerful airflow and 2 speed/2 heat settings for every hair type. Dual voltage for worldwide use, the Silver Bullet Baby Travel Hair Dryer is a styling superstar for on the go.

2 in 1 leave-in spray to cleanse, nourish and protect the scalp and hair from external factors, for daily use anti-thinning and anti-dandruff. It removes toxins and encourages the hair regrowth, keeping the scalp nourished and protected from pollutants.

For cleansing, detoxifying and stimulating the hair and scalp. It removes all the environmental residues and reinvigorates the hair. It contains Marine Bamboo, an algae that penetrates deep into the hair, repairing damage, rebuilding and nourishing with repeated application hair is reinforced and stronger.

For cleansing, detoxifying and stimulating the hair and scalp. It removes all the environmental residues and reinvigorates the hair. It contains Sea Keratin, an algae that has proven amazing results on chemically treated and coloured hair. It greatly reduces the damage and provides a repairing effect.

For hydrating, moisturizing and reinforcing the hair structure, while improving elasticity and maintaining the correct pH level. It contains Marine Bamboo, an algae that penetrates deep into the hair, repairing damage, rebuilding and nourishing with repeated application hair is reinforced and stronger.

For hydrating, moisturizing and reinforcing the hair structure, while improving elasticity and maintaining the correct pH level. It contains Sea Keratin, an algae that has proven amazing results on chemically treated and coloured hair. It greatly reduces the damage and provides a repairing effect.

Scientifically formulated leave-in serum for stimulating and rejuvenating the hair follicles and encouraging the blood flow. Apply in the morning after the tonic spray. Massage on the affected/bald areas of the scalp and leave in. Apply again before going to bed.

Indulge in the ultimate thirst-quenching experience of the Super Soaker Smoothing Masque 75ml. With its expert-infused minimalistic formula and a potent blend of nourishing ingredients, including hydrating agents and botanical extracts, this masque drenches your strands with intense moisture.

Indulge in the ultimate thirst-quenching experience of the Super Soaker Smoothing Masque 350ml. With its expert-infused minimalistic formula and a potent blend of nourishing ingredients, including hydrating agents and botanical extracts, this masque drenches your strands with intense moisture.

The ultimate thirst trap, designed to leave dry hair quenched. Go beyond hydration with this masque ticks all the boxes. A powerfully hydrating masque that leaves your hair feeling softer, smoother, and healthier. Perfect for hair that's thirsty for repair or just wants a pick-me-up.

Indulge in the ultimate thirst-quenching experience of the Super Soaker Smoothing Masque 250ml. With its expert-infused minimalistic formula and a potent blend of nourishing ingredients, including hydrating agents and botanical extracts, this masque drenches your strands with intense moisture.

Discover the enchantment of our Smooth Service Shampoo 300ml, a perfect blend of art and science.

A deeply-moisturizing shampoo that smooths while making hair feel softer and stronger. Get a build-up free clean that smooths and nourishes your hair after just one use. Hair looks healthier, softer, and shiner.

Crafted with expert simplicity, this seductive formula leaves no trace of impurities or build-up. With a minimalist formulation of just 16 ingredients, it offers a clean, build-up-free shine and irresistibly soft hair. Surrender to the captivating transformation as your locks become a masterpiece of beauty.

This multi-purpose spray not only helps to smooth hair but leaves it looking healthier and shinier than before. Repair and protect your hair from future heat or environmental damage with our Heat-Activated formula. Protects up to 230C degrees. Guard against humidity and keep your hair looking fresher longer without constant touch-ups. The Porosity Play Spray is all you need for flawless just-out-of-the-salon hair.

Quench your thirst with industry-leading technology for immense hydration. Hydration Fixation Conditioner repairs and strengthens, giving you healthier looking hair.

Simplicity and quality are at the base of our formula, and with just 20 ingredients, our Hydration Fixation Conditioner is a transcendent elixir that quenches the deepest thirst of all hair types, as it repairs and strengthens, unveiling a vision of healthier-looking hair that exceeds your wildest dreams.

No buildup. No greasiness. Just performance. Qiqi Bare Repair Oil is a dry oil which restores strength, enhances shine, smooths frizz and nourishes deeply - without a trace of residue. Powered by advanced research, this super-light formula absorbs instantly, delivering rich nourishment which works beneath the surface to repair damaged strands from within. Nourishing plant oils leave hair weightless, touchable and lustrous. Use as a finishing touch or daily treatment to transform hair without compromising its own natural movement.

The art and science of hair control. Qiqi doesnt do traditional. Qiqi does transformative. Qiqi creates salon grade control systems for those who refuse to settle - for artists, stylists and expressive individuals who want more. More science. More style. No limits. Ever. Engineered for all hair types, these are high-performance systems which go beyond surface level care. From permanent smoothing to ultra-hydrating support, every formula is built for results you can feel, see and trust.

Say hello to smart technology in combs! Introducing the Pegasus M11 Moustache Comb Folding Small with Flexinite.

Whats Flexinite?
Well, its smart comb technology with seamless teeth that mimic hair and flexibly move in response to changing temperatures, ensuring hair glides through the comb without damage. Flexinite is one of the best new technologies in the world for styling, cutting and simply combing through hair. Pegasus M11 Moustache Comb Folding Small is perfect for grooming, shaping and styling your moustache and beard. Foldable shape can be easily tucked away for easy storage and styling on-the-go.

This creamy deep conditioning treatment restores essential moisture to dry, damaged, or over-processed curls. Our unique combination of reparative proteins and a rich blend of natural oils (Macadamia, Sunflower, Olive and Argan) allows for maximum moisture replenishment and instant detangling. Quenched from within, hair regains softness, elasticity, and shine. Curls look better-defined and less prone to breakage or frizz.

This creamy deep conditioning treatment restores essential moisture to dry, damaged, or over-processed curls. Our unique combination of reparative proteins and a rich blend of natural oils (Macadamia, Sunflower, Olive, and Argan) allows for maximum moisture replenishment and instant detangling. Quenched from within, hair regains softness, elasticity, and shine. Curls look better-defined and less prone to breakage or frizz.